Case Study #1
Project: Florida Keys Resort
Budget: $27,000
Media Plan: Digital Banners/ CPC Targeting Winter Travelers
Results: $75,000 in revenues
Case Study #2
Project: Health Seminar for Local hospital
Budget: $27,000
Media Plan: Daily and community newspaper, direct mail, online and local radio with remotes
Results: 700 in attendance at event
Case Study #3
Project: Tiger Direct Tech Bash
Budget: $30,000
Media Plan: Mix of digital billboards, one radio station; one local broadcast television station with online component
Results: 9,800 sign-ups; 7,500 in attendance
Case Study #4
Project: Formula E-Race
Budget: $180K
Media Plan: Mix of out-of-home, radio, television, digital and newspaper
Results: Over 20,000 in attendance